Top Landing Page Trends to Look Out in 2023
Top Landing Page Trends to Look Out in 2023? In this essay, the best landing page trends will be discussed. We quickly began experimenting with fresh copy, design, and CRO techniques before compiling a list of the most useful landing page trends from the previous year. And we’re doing it again this year.
These landing page trends are ones you can implement right away and ones we expect to see this year.
There are landing page trends to watch in 2023
Other landing page trends for this year include the utilization of ChatGPT, immersive 3D animations, and AI-generated design. For your audience (or, let’s face it, your budget), not every technological trend will be suitable. Here are 11 simple to follow trends for landing pages so you can get started right away.
Outstanding product videos
Even if this list isn’t ranked, your product videos should be a top priority marketing asset. There is a reason why this is the first noticeable trend. one that you frequently employ. It makes natural that they are occupying more of the landing pages’ central space.
Your product videos need to be compelling and strong enough to anchor these websites. The key to using them effectively is to combine the most interesting or important portions. This is something that the event marketing program Goldcast excels at.
An illustration of a product video from Goldcast’s landing page trends
The gallery style allows buyers to return if necessary, and the highlighted videos give a clear summary of the features of the product.
By including the product video in the website layout, Vimeo also performs a good job of subtly utilizing the asset to generate a conversion.
An illustration of a landing page trend from Vimeo is a product video.
This displays Vimeo’s video editing skills and looks excellent without needing a long explanation of the product. Additionally, the video fulfills the promise of being extremely fascinating made in the copy.
This brings us to the next landing page trend, which you should start utilizing right immediately.
Integrated copy and design for landing pages
Whether you work in a department with the design and content departments, or you’re a marketing team of one juggling designer and copywriter hats, it’s easy for your graphics and your words (let’s hope they’re power words) to get started in silos. This year, you might want to change it.
Take a look at this excellent example from Coda, a platform similar to Notion for sharing papers and lists. The realistic cartoon image of the lizard with the umbrella tail stands out well against the page’s neutral, modern background, and the punny headline rounds out the language and design.
Static photos aren’t your sole choice, either. To view the gif, go to Loomly’s landing page for social media tools.
It’s simple and effective, so it’s worth trying with your audience.
Clean, uncomplicated style
A larger branding trend known as anti-branding, which is, well, counter-intuitive, includes subdued landing page designs. Think of unassuming color schemes, packaging in monotone, and few brand elements.
The design craze has been around for a while, but as Gen-Z’s spending power increases, so does its popularity. According to research, this age generally views brands with distrust. 73% of purchases made by Gen-Z consumers are from reputable businesses.
Here is a great example from the Typeform landing page for quick and simple surveys. The background is beige (and, ugh, meh), the buttons are standard black, and the typography is black as well.
The outcome? The tool appears to be simple despite the detailed page. After all, plain design is still design, and anti-branding is still branding.
Backgrounds with solid colors
If anti-branding doesn’t fit your brand personality—or, for that matter, your target audience—you may still keep things simple in 2023. Your landing pages seem great when they all have monochromatic website backgrounds, which is now popular. Finally, you want your landing page to be conversion-focused and simple to skim.
Visit Squarespace
Although the design has depth thanks to its organic curves, the monochromatic color scheme keeps it, well, in the background. The popular self-serve website builder, of course, carries the color scheme over to the landing page inside the landing page. You like seeing that much specificity.
Tips for Creating Outstanding Landing Pages (With Examples!) – Free Manual
Dark greens
The psychology of color is crucial. Don’t go on yet; just concentrate on the buttons in the next trend as we’ll see Viva Magenta, Pantone’s color of the year, in a few examples. But the colors we’re noticing right now are on the other side of the color wheel. Greens.
Green has become a well-liked brand hue for companies in recent years, especially those in the healthcare and wellness industries. The color green has been popular in interior design. Green has become more popular recently, as can be seen in the Ellevest sample below and the Squarespace background above.
These greens are luxuriant, whether they are earthy or jewel-toned. When you redesign your landing page for a new 2023 look, think about incorporating some dark green tones.
Amusing buttons
Though current trends in design or copy are a great source of experimentation inspiration, the ideal landing page is one that converts well in the end.
However, it does not entail that your buttons must be really big and colorful, or that they must state “submit”. Unbounce found that improving the call to action button’s clarity could boost conversion rates by as much as 90%. Changing your CTA is a great location to start experimenting with your landing page buttons.
Either keep coming up with creative copy or try the design. The pet insurance company Lemonade did this in a pretty innovative way. Motion-captured cats and dogs, as well as the brand’s eye-catching pink highlights and buttons, are combined with a straightforward black, white, and gray color scheme on the landing page design. Additionally, some of these components interact with one another on the page, such as one of the tiny creatures and the buttons.
Miniature Animation
The motion on your landing page helps hold visitors’ interest and enhance their experience. (Are these the creatures seen on the Lemonade page? Adorable.) Animations, though, might also motivate visitors to interact with your page. Micro animations are UI design components that tell users how to use the page’s scroll bar or carry out a certain action. In 2023, you ought to test these. Examine Moovly alternatives as well.
To encourage users to click, this might be as simple as links that change color when they are hovered over, or it could be more complex, like this submit button.
In either case, I’d be surprised if these UX designs didn’t assist you in increasing your conversion rate this year.
Read More: How to Choose the Right Audio Interface for Musicians In 2023
Font and accent that resembles handwriting
Despite the fact that it’s still early, we can already see a number of components in this year’s design trends, such as personality-filled, amusing imagery, understated branding, and minimalist marketing. The overarching idea is to humanize businesses in order to encourage closer interactions between marketing materials and potential customers.
Another fad in landing page design comparable to this one? Script typefaces and other design components.
This gorgeous muted artwork is from the Flocksy graphic design subscription service.
Strong, concise copy
Even if simple marketing content is more common, most of us still need copy for our landing sites. Make this year’s words matter by carefully selecting them. Be direct and succinct.
In this, MasterClass excels. (This is not surprising given the remarkably understated brand name.)
Learn quickly from professionals in your field, which is the value promise in the headline.
The rest of the page has only a little bit of prose because that is the big, bold pull.
Check out our free report on The 36 Best Calls to Action (Ever), which is related to assertive writing.
No risk-free experiments
Even as marketers that appreciate the power of stakes to encourage real product testing and customer conversion, we must admit that giving your credit card number for a tool you want to try out is uncomfortable. It just is! Verify Qualaroo Alternatives as well.
Brands that are capable of doing so already are. There have been several “no risk” or “no credit card required” disclaimers on recent email address forms for trails, and we believe this pattern will continue to spread. (Of course it is, it’s appealing.)
The goal of any landing page is to convert visitors, although the content may vary. Potential marketing for a free trial. enrolling in an event or webinar. A product description with a demo appointment.
For each of these, a how-to section would be beneficial.
People prefer lists and visuals to help them understand more complex concepts. According to Semrush, pages containing lists every 500 words draw 70% more traffic. You want to route users there even though your landing page isn’t an article or a blog post. If traffic is up that much, it is worthwhile to take a chance.
Take a look at the Lettuce Grow illustration.
Even if I’m not looking for a detailed guide, the pictures are enticing and effectively depict the item. The writing is easy to skim. Additionally, it projects an image of simplicity and accessibility for the products.
Even if they aren’t expressly looking for a step-by-step, your landing page visitors will comprehend what you’re offering and how well it works if you break your product or service down into these straightforward steps with eye-catching graphics and skimmable language.
In 2023, try exploring these trends for landing pages.
These are the current trends for effective landing pages. simple to implement, affordable, and effective for boosting conversions. With lots of innovation and, hopefully, lots of conversions, let’s get 2023 off to a wonderful start. We talked about a lot of ground here, so let’s recap the landing page trends:
excellent product videos
Design and copy for landing pages that work together
simple and effective fashion
single-color backgrounds
dark greens
bold, readable copy
cheerful buttons
a few animations
Script font and related design elements
Free samples with “no risk”
How-to sections
Also bear in mind that, despite the fact that trends are important, you shouldn’t ignore the fundamental best practices for landing pages in favor of adhering to them. Use our landing page guide to make sure you’re hitting those.
Conclusion
landing pages are a critical component of any digital marketing strategy. They are designed to convert website visitors into leads or customers by providing them with a targeted and relevant experience. A well-designed landing page can help increase conversions, boost sales, and improve overall marketing ROI.
To create an effective landing page, it’s important to keep in mind the principles of simplicity, clarity, and relevance. A simple and uncluttered design, clear messaging, and relevant content and offers can help capture the attention of visitors and guide them towards the desired action.
It’s also essential to test and optimize landing pages regularly to improve their performance. A/B testing, user feedback, and analytics can provide valuable insights into what works and what doesn’t, allowing marketers to make data-driven decisions and continually improve their campaigns.
